Mirage Floors Dealer
Local Market Extension (LME) Program
Local Market Extension (LME) Program
Reach qualified prospects with data-driven digital media designed to leverage real-time precision marketing. Each campaign is unique to you and includes hyperlocal targeting.
Learn more
Targeted Digital Marketing Strategy
1
Trade Area Audience Development
Build digital audiences within specific dealer location trade areas for targeted reach.
2
Dynamic Ad Creation
Create customized ad units promoting Mirage Floors offers with nearest dealer information.
3
Cross-Device Delivery
Serve ads across mobile phones, tablets, and desktop computers for maximum visibility.
About the process
- A primary catchment area based on dealer location is defined for example a 5-mile radius around the retail location
- Consumers living within this proximity will be eligible to receive targeted ad delivery to any device
- Targeting is based on on-line activity such as keyword usage and sites visited "look-a-likes"
- Ongoing retargeting ads are served to consumers after having visited the Mirage site
- The Dealer location is geofenced allowing us to discover the Mobile ID of consumers that were served ads whether they acted or clicked on an ad or not providing a count of the number of consumers entering a retail location
- Dealer name, location and phone numbers will appear on the ad units when the consumer is within closest proximity to the specific retailer
- Consumers are taken to the promo-page where we track and report on individual activity
- High Converting Actions Tracked * Click to Call * Get Directions * Free Samples * Maestro Page exit to Dealer Site * Walk-In Store visits it's reasonable to expect 50%+ of these actions to result in store visits. Your ability to convert walk-ins should be in the range of 20-30%!
Look for the red tag for participating
dealers in your area
dealers in your area
A-American Custom Flooring
777 North Caldwell Niles, IL, 60714
Get directions
847-966-0500
LEARN MORE
A-American Custom Flooring
777 North Caldwell Niles, IL, 60714
Get directions
847-966-0500
LEARN MORE
STEP 1:
{DEALER_NAME} Build your campaign
Get your campaign off the ground by entering your email address.
TA managed program by Withinsites Media
STEP 2:
Tailor and personalize your marketing
Select your customer segment to help boost results and effectively reach your target audience.
Color
Species
Collection
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Floor Maintenance
Mirage Case Study: Objective;
Test the impact of Doubling the Ad Spend from Fall 2023 for
Spring 2024 Campaign Result– an 80% Performance Improvement
Test the impact of Doubling the Ad Spend from Fall 2023 for
Spring 2024 Campaign Result– an 80% Performance Improvement
| Metric | Fall 2023 | Spring 2024 | % Change |
|---|---|---|---|
| Budget | 1X | 2X | +100% |
| Maestro Click to Call | 14 | 25 | +78% |
| Maestro Get Directions | 60 | 111 | +85% |
| Total Dealer Site Traffic | 83 | 152 | +83% |
STEP 3:
Simple, transparent pricing
Select the media plan that suits your campaign goals. Prices are in CAD and reflect 8-week programs.
Lead Driver
$3,000
per location
Start Campaign
8-Week Campaign
Paid Display Ads
Paid Search Ads
Awareness Driver
$6,000
per location
Start Campaign
8-Week Campaign
Paid Display Ads
Paid Social or Paid Search Ads
Geotarget
Growth
$4,000
per location, per month
Start Campaign
8-Week Campaign
Paid Display Ads
Geotargeted
Market Penetration
Premier Driver
$10,000
per location
Start Campaign
8-Week Campaign
Paid Display Ads
Paid Search Ads
Paid Social Ads
Geotarget
Market Penetration
Competitor Specialization
Audience Retargeting
Foot Traffic Attribution
Custom Plan*
Custom Pricing
per location, per month
Start Campaign
8-Week Campaign
Paid Display Ads
Paid Search Ads
Paid Social Ads
Geotargeted
Market Penetration
Competitor Specialization
Market Analysis
Audience Retargeting
Foot Traffic Attribution
Your Dealer
Spring 2024 Campaign Results
Budget:$$2,000.00
Maestro Page Click to Call: 10
Maestro Page Get Directions: 20
Store Visits: 17
Total Traffic redirected to Dealer Site: 88
Total Revenue Estimate: $29,750.00
Maestro Page Click to Call: 10
Maestro Page Get Directions: 20
Store Visits: 17
Total Traffic redirected to Dealer Site: 88
Total Revenue Estimate: $29,750.00
Fall 2024 Campaign Results (previous)
Budget
$1,000
120
Click to Dealer Website
42
Click-to-Call
85
Get Directions
35
Store Visits
35
Estimated Transactions
Fall 2025 Campaign Forecast (combined investment)
Total
$1,000
120
Click to Dealer Website
42
Click-to-Call
85
Get Directions
35
Store Visits
35
Estimated Transactions
Fall 2024 Forecast
Budget: 4,000.00 (Mirage: 2,000, Dealer: 2,000)
Maestro Page Click to Call: 18
Maestro Page Get Directions: 37
Estimated Store Visits: 31
Total Traffic redirected to Dealer Site: 140
Total Revenue Estimate: $56,000.00 (Mirage Maestro page conversions to store visits)
Maestro Page Click to Call: 18
Maestro Page Get Directions: 37
Estimated Store Visits: 31
Total Traffic redirected to Dealer Site: 140
Total Revenue Estimate: $56,000.00 (Mirage Maestro page conversions to store visits)
Mirage Floors Dealer Local Market Extension (LME) Program
For custom plan, select a minimum of one paid media channel starting at $1000.00 per month.
$1,000
Fall 2024 Mirage LME Funding for your Dealer Location
Investment
$1,000
Click to Website
120
Click-to-Call
42
Get Directions
85
Store Visits
35
Expected Sales
120
Dealer LME Investment – Match Mirage or More …
Investment
$1,000
Click to Website
120
Click-to-Call
42
Get Directions
85
Store Visits
35
Expected Sales
120
Total Investment
$1,000
Click to Website
120
Click-to-Call
42
Get Directions
85
Store Visits
35
Expected Sales
120
{Dealer}
LME Program
Mirage Investment
$1,000
My Mirage LME Program Investment
$1,000
Suggested Match Investment or Upgrade to a higher amount to drive even better results!
{Dealer}
LME Program
Mirage Investment (our contribution)
$1,000
My Mirage LME Program Investment (your contribution)
$1,000
Suggested Match Investment or Upgrade to a higher amount to drive even better results!
Total Investment
$2,000
If opting into any Paid Social programs, you will be required to have an active Facebook account and provide authorization to
the Mirage Brand Center Paid Media team to place advertising on your behalf. This process will be detailed upon opt-in.
the Mirage Brand Center Paid Media team to place advertising on your behalf. This process will be detailed upon opt-in.